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How to sell your product in Facebook


The underlying sales and marketing purpose of this website successfully draws in money for the online business owners and internet marketers who utilize it. Facebook began to operate in November 2006. During this time, it provided the platform for advertising to marketers to promote their products and services.

Here are some important tips to keep mind for a successful marketing through Facebook.

Get targeted traffic

For this online marketing to become successful, the basic element to consider is the quality and attractiveness of the Facebook account itself. The profile page must be creatively and uniquely created to draw in more attention from the people. To make it more attractive, adding up of some applications such as games and uploading videos will surely be effective. Also, creating a blog spot on the profile using RSS is going to provide entertainment to many subscribers who will come upon the account. In that way, more people will be viewing the profile and this will lead to an increase of opportunities for clients to be involved in the business that one has or achieve greater chances of getting costumers to purchase your products and services.

Groups tool

In Facebook, there are group accounts where people having same interests join in and become a member. Having such group account would highly be an advantage and beneficial to online marketers. This will provide an access to potential buyers or customers of the products that one is trying to sell. The business simply works this way – once you have joined a group and have been aquainted with them already, then that’s the time that you can present or offer them indirectly of the products that they may be interested in.

News Feed

This is another effective and great tool available in Facebook that assists and helps one promote his/her profile and his website to others. Through this particular feature, one can post whatever it is that is needed to be announced or things that are interesting for others to know. Also, one can announce the updates on the happenings to his/her network of friends. In addition, if ever one would be hosting an event, he/she can post it in the news feed to inform others. If they would be interested on the event that is posted and find it worth their time, they themselves will disseminate the information through word of mouth, etc. More people would be attending the event where a product or service can be promoted.

These are only some of the countless patterns and strategies in marketing/selling through Facebook. The above mentioned tips are the ones that may dramaticallly draw in more potential customers and clients to eventually be successful in whatever product or service that one offers. Facebook indeed, does not only provide entertainment but also promotes businesses for marketers.

WHICH ONE IS BETTER ---SEO or PPC?

The biggest marketing place is internet and when it comes to deciding whether to PPC or SEO you must know this.

The internet also poses a quite different challenge. The easy access that internet provides also gives you as much competition as you can imagine. It is too crowded and congested.
Having a website is not enough to make your business running and able to compete. You must take other alternatives to give way for the online community to access your website at any rate or chance possible.
You have to expose your website. Make it known. It has to be visible. It has to be frequently targeted by consumers and surfers.

Invest in marketing your internet site. There are basically two options available to you, the SEO and PPC. These two are probably the most desirable alternatives you can get for your internet business as strategy for search engine marketing.

1. SEO
SEO stands for Search Engine Optimization. Some researches indicate that 60% - 70% of internet surfers and users actually resort to using the Google search engine to find and locate web sites and pages, for any topic they desire. SEO is the process taken to make sure that the internet uses will find your website when ranked among the top results of a search. This way you can make sure that you will be visible and can clearly stand out from the rest.
To get a search engine optimization, you will have to build on your own internet site frequently hit internet links to web site pages. The process will involve IBLN or Independent Back-Linking Network, wherein hundreds or even thousands of pages will be utilized to promote a particular website of a client.
In SEO, there is no need for you to pay for the clicks although it will require you to spend time doing research to get a favorable combination of ads and target audience. The SEO process is a long term one. It requires months, 6 months at the least, before the proper outcome is fully achieved, but once the goal is accomplished, you will definitely get a steady source of profit.

2. PPC
PPC means Pay Per Click. It gives way advertising on a search engine. These are sponsored listings that you see whenever you make a search. There will be a charge whenever a visitor or web surfer clicks on any of your ads. There will first be a bidding process. The highest bidder for the price per click will definitely get the chance to be first listed in the search engine.
With this kind of advertising, you can still basically control your campaign as you get to create your own ad. You will also manage the target audience and still stay within the bounds of your budget. Most of the providers of PPC advertising will allow you to specify the target market, either by topic, industry or geographical location. You can also very well check if your ad gets to be shown at all and if it is competitive with the rest.
There are some guaranteed benefits when you get to maximize the PPC strategy.

-- PPC lets you advertise to the whole of the online community. It is also relatively easy to set up.
-- At first glance, PPC advertising may seem very expensive. Could it possibly happen that someone out there will go on clicking on your ad? This will definitely give you a large bill without the expected profit on your part. If this provides a lot of worries, be rest assured that there is a protection for you. Networks are able to recognize fraudulent clicks.
-- You can also set a budget for a certain period. The moment your budget has been used up by the target number of clicks, your ads will no longer be displayed until the next period you want it again displayed.
-- You will also be able to adjust well to changes in market demands and trends.
In deciding which of the two strategies will work right for you, think of your goals and of your resources. They definitely offer benefits and advantages that will work for your good. The better way to approach this two is to evaluate according to your short term and long term plans. Take the PPC course for your short term goals and choose SEO if you have long term ones.

There world is out there for you now. Just make sure you do what will work best for your entrepreneurial endeavors and visions. The secret to success lies in your hands. Just study your options well and you’ll get exactly what you want.

What is Conficker Virus


What is conficker?

Conficker is a computer virus. This means that it is an unwanted and potentially dangerous piece of software. It installs itself on your hard drive without you knowing and can remain hidden for a long time. Some viruses will do nothing more than damage your software and make your computer unstable. Some (called spy ware) will watch what you are doing and send information back to somebody, usually looking for your card details or other personal information. Others called adware will, keep displaying adverts. In the days of dialup, some would also call premium rate phone lines.

So which is Conficker?

We don’t know. At the moment conficker is doing nothing more than propagating itself (infecting as many computers as possible). But a few days ago conficker began to update itself. We don’t know what the update is, but conficker still isn’t doing anything.

So why should I be worried conficker?

Just because it’s not doing anything now, doesn’t mean that it won’t do anything in the future. As outlined above, a virus can be very destructive. As this one can update itself, it may serve many purposes as well as updating itself to counter new anti virus solutions.

How do I stop conficker getting on my computer?

For the most part, the way that you would stop any other virus getting onto your computer. Keeping your virus checker up to date is a good start. Also, Microsoft has released a security patch that closes up the hole that conficker uses to get into windows computers, so make sure your windows automatic update is turned on and working. Be careful what websites you visit, what software you download and which e-mails you open. Verify everything you before you access it! Also conficker can spread via networks and also USB flash drives. Only network with computers that you know are clean and have been scanned. Only accept USB flash drives if you know where they’ve been.

How do I know if the conficker virus has infected my computer?

It’s very hard to tell. As conficker currently isn’t doing much, there’s no way to be certain. However, one tell tale sign is that it stops windows update from working properly. At the moment, many experts are working on software that will be able to give you a simple yes or no to the question. At the time of writing, none of these are currently working at 100%.

What’s so hard about fixing conficker?

The conficker virus is ‘encrypted’, this means that experts can’t just open it and read it, because it’s written in a very powerful secret code that’s very difficult to decrypt. The fact that it can update itself also means that when someone does get an idea of what’s going on, it can change suddenly.

What do I do if my computer is infected by conficker?

There’s not much you can do at the moment. The virus is very careful to prevent updates that might harm it, and no effective anti virus software is yet available. Remember that things in the IT world move very fast though, so use google to check the news to see if there’s anything you can do. Information is your best weapon. Also, make sure you don’t transmit data from your computer to another in case it is infected. This includes USB drives, but CD’s SHOULD be okay. If you can, disconnect your PC from the internet to stop conficker updating itself, or if it turns out to be spy ware, sending your information back to whoever built it.

I use Linux/ a Mac, Am I safe?

Yes. At the moment, conficker only infects Windows computers.

Social Bookmarking Vs Search Engine


Every internet user, of course, is familiar with the concept of bookmarks, but for many years those bookmarks were confined to a single PC. Once you have bookmarked a site or sites, you can access them anytime by logging back in to the social bookmarking site, regardless of what computer you are using at the time.

One of the newest and most potentially valuable trends in the world of the internet is that of social bookmarking, and those who are able to understand and use this trend should be able to profit from it handsomely. After all, why spend hours searching for the best job related, entertainment related or other links when thousands of internet users have already found and identified their favorite sites. The idea of social bookmarking is that if search results are all derived from people’s bookmarks then every site appearing in a search result should have at least some value.

Once you save your bookmark it is put in the social bookmarking database for everyone to access. When another member searches using the ‘tag’ words you created, they will see your bookmark, the comments you have provided, and web site URL. If multiple bookmarked pages have the same tag, search results will be sorted by how many times each site has been bookmarked: the site that has been bookmarked by the most people appears at the top of the search results.

According to web designers and optimizers, social bookmarks serve as a nice add-on for an online businesses' overall Web marketing campaign. Because in the realm of improving your Web site's potentials, it's all about traffic, and your online bookmarks help to generate links which can potentially bring traffic to your respective site.

Ever changing search engine algorithms and the penalizing of site rankings for common SEO methodologies has forced SEO companies to come up with new ways optimize site rankings. Thus, the importance of Social Bookmarking and its relevance to today’s SEO is becoming undeniable and the practice of Social Bookmark campaigns for SEO purposes has grown exponentially in the past year.

How to Find the Best Price on eBay


Shopping on eBay is fun. You may be able to get some of the best deals available in the cyber space here. Most of the time you will be successful in locating the item you intended to buy but finding the best price on eBay is an art.

Sometimes you realize after buying an item that there was yet a better buy. The fault, however, is not yours. It so happens that the search engine of eBay fails to procure the lowest available price due to multiple reasons. Sometimes the seller unintentionally lists his item on the wrong spot of the eBay store; and, sometimes you enter wrong keywords in the search box, or, only search the item in one specific sections of eBay, where unfortunately the seller had not listed his item.

The good news is that eBay comes with an auto search engine that lists the items that you had been searching for somewhere on its web pages. But to get to those items you will need to do a little bit of work.

Recently i purchased an electronic item on eBay and after making the payment i was taken to a page that displayed exactly the same item at a surprisingly cheaper price. I failed to understand in the first place why this item was not displayed in the manual search that I performed. I thus began my research on how to locate such cheaper items prior to the completion of purchasing the final one.

To know how to get the best price on eBay follow these steps:

Step 1
Type in the main search box of eBay the item you are looking for. Avoid using very specific terms. For instance if you are buying 'AF-Nikon 20 MM f/2.8 Nikkor Lens' just type in 'Nikon 20mm lens'. Make sure you search under 'All Categories'.

Step 2
Narrow your search by checking the boxes on the left hand columns of the search result page. For instance, check 'new' if you only want to buy a new item; check 'Buy it Now' if you only want to purchase using this option; so on and so forth.

Step 3
Sort the search results by 'Price + Shipping: lowest first'. By default Ebay will list the results by 'Best Match'.

Step 4
Add the items that you are interested in to your 'Watch List'.

Step 5
Open your watch list under 'My eBay' and click on at least one of them to open its auction page. Surprisingly, this process triggers the ebay's automatic search engine and all of the best priced deals available on eBay for this item are automatically listed at the bottom of your 'Watch List' page under the heading 'How about these?.

Step 6
Click on the link 'See All Items' to see all the available deals. Keep on adding the best priced items to you watch list for a later review and purchase.

Optimize a Website to Lower the Bounce Rates


Analyzing bounce rate of a website helps us to propel in a positive direction. It reveals how popular & successful our website is. It is vital to pay attention to the bounce rate, as not knowing that your visitors are unable to find the information they are searching for will kill the potential traffic of your website.

Bounce rates can be defined as the percentage of initial visitors who leave the website from the landing page itself without going deeper into the internal pages. It is a metric used to measure the quality of a website and the frequency of the bounce before a specified session time out occurs. A close look at this web analysis will actually reveal the popularity of a website and its ability to convince the viewers. Bounce rate is considered to be the reflection of the stickiness of your site and it is something that the search engines are always looking for.

The performance of your landing page compared to your visitors’ expectations can be evaluated from the bounce rate. One of the best means to increase the readers’ interest is to make sure that the site architecture relates the content and displays it in a way that the viewers find interesting. By tailoring the web pages with the selected key phrases and providing relevant and fresh information you can minimize the bounce rates. A low rate definitely means that the viewers are exploring the website in great detail but if the rates are higher than it’s a matter of concern for every business owners as they need to reconstruct the website once again.

How to Lower the Bounce Rates

  • Replace the negatives with positives: Trying to find out the negative aspect of a website and removing them is overwhelming. If you can replace one negative with a positive one, it will reduce your bounce rate by few points.
  • Content: Visitors don’t love to view websites that run slow and is not informative. Your content should be light, relevant and interesting without overpowering your site with text. Short paragraphs are easy for the readers.
  • Visual content: Images are able to attract the viewers more than anything else. It requires less effort to understand so it is better to provide compelling visual stimuli to reduce the number of bouncers.Assume yourself to be a visitor: Check the landing page and type the selected keywords into Google to view the SERPs. Scan the content and judge whether it needs further reconsideration.
  • Check for browser compatibility: Your visitors should see the same site even if they choose different browsers. Mend the bugs found and this will definitely help to improve the bounce rate.
Use simple tools: Tools are available on the web that provides the traffic statistics of how many people are visiting your site and why. More concise tools like Google analytics offer an impressive range of information regarding your website.

Removing Virus FullHouse


Another virus that threatens computer user is virus FullHouse. The characteristics of this virus is making an extra drive named FullHouse's Drive. The virus is made using Visual Basic which in performing its action will create a separate drive on Desktop, My computer and Control Panel that when opened will display images "Han Ji Eun" female artist in Korean Full House series.

To remove it, take this following steps to remove Virus FullHouse:

  • Scan viruses file located in the directory C:\RECYCLER with antivirus that are able to detect this virus very well. I recommend Norman Security Suite.
  • After scan is finished, with a deleted virus file status (defered) means the file will be deleted when windows restart
  • Click Clean button and then Close and at the same time Norman Security Suite also will ask the computer to restart
  • To normalize the registry that has been re-created by a virus open Notepad then copy the script below

[Version]

Signature="$Chicago$"
Provider=Vaksincom Oyee
[DefaultInstall]
AddReg=UnhookRegKey
DelReg=del
[UnhookRegKey]
HKCR, batfile\shell\open\command,,,"""%1"" %*"
HKCR, comfile\shell\open\command,,,"""%1"" %*"
HKCR, exefile\shell\open\command,,,"""%1"" %*"
HKCR, piffile\shell\open\command,,,"""%1"" %*"
HKCR, lnkfile\shell\open\command,,,"""%1"" %*"
HKCR, scrfile\shell\open\command,,,"""%1"" %*"
HKCU, Software\Microsoft\Windows\CurrentVersion\Explorer\Advanced,
HKLM, SOFTWARE\Classes\exefile\DefaultIcon,,,""%1""
HKLM, SOFTWARE\Classes\exefile,,,"Application"
HKLM, Software\CLASSES\exefile\shell\open\command,,,"""%1"" %*"
HKLM, Software\CLASSES\regfile\shell\open\command,,,"regedit.exe "%1""

[del]

HKLM, SOFTWARE\Microsoft\Windows\CurrentVersion\policies\Explorer\Run, Task
Manager
HKCU, Software\Microsoft\Windows\CurrentVersion\Policies\Explorer\Run, Manager Task
HKCR, exefile, NeverShowExt
HKCR, CLSID\{10020D75-0000-0000-C000-000000000000}
HKLM, SOFTWARE\Classes\CLSID\{10020D75-0000-0000-C000-000000000000}

  • Save with the name "repair.inf" select Save As type to All Files
  • Run repair.inf with right click and select install
  • Delete files created by the virus with the following characteristics:
* File type "application"
* Extension "exe"
* Size 168 kb
  • To make easy searching process use "Search Windows" with filter *. exe file that has 168 KB size and date modified 7/8/2008
  • Then delete "FullHouse Drive" on the Desktop, My Computer and Control Panel
  • Recovery folder on the Flash Disk that has been in Hidden
  • To show hidden folders back to the Flash Disk, use command attrib from command prompt.
* Click Start
* Click Run
* Type CMD, then press Enter
  • Move directory to the drive position Flash Disk, say E then type command E: and press Enter
  • Then type attrib -s -h -r/ s/ d and then press Enter

What’s Good For IBM...



Zachary Karabell
Karabell is president of River Twice Research and the author of Superfusion: How China and America Became One Economy and Why the World’s Prosperity Depends on It, to be published by Simon & Schuster in October.

The wreckage of the financial crisis is producing many warnings that globalization is dead, as trade and investment slow. Nothing could be further from the truth. In fact, global companies have rarely been in a stronger position, and if you want to get a sense of where such businesses are heading, look no further than IBM.

The company was a titan of American industry in the 20th century, an innovator in computer technology, and an icon of efficient sales. Today, it is radically different. No longer primarily a hardware maker, the company, still officially known as International Business Machines, ought to be renamed IBS—International Business Services. Over the past decade, and in the past two years in particular, IBM has become a global services company that helps multinational businesses to focus more on international markets and to depend less on any one country, including the United States.

Those changes began out of necessity in the 1990s as IBM lagged behind New Economy tech upstarts. But only in the past few years, under the leadership of CEO Samuel Palmisano, has that transformation really taken hold. He has articulated a vision of a world that is becoming more connected and smarter. The role of IBM is to be a "globally integrated enterprise" that, in turn, helps other companies become smarter and better able to seize opportunities. What that means is that IBM no longer conceives of companies as a series of units defined by their geography but as a series of units defined by their purpose (sales, research and development, production) and located anywhere on the planet where those tasks can be done most efficiently.

IBM's world view has meant that hardware is an increasingly small portion of its revenue. It no longer makes personal computers, having sold its ThinkPad division to China's Lenovo; higher-end servers now constitute only a quarter of its business. The rest is in software and consulting, which are increasingly based outside the U.S., making IBM less sensitive to the U.S. economy even as it remains—technically—an American company. IBM remains highly profitable. In the first six months of 2009, it earned nearly $6 billion in profits, even as the U.S. economy contracted sharply. This past quarter, about two thirds of its revenue came from outside the U.S., and that percentage is growing.

Some of the effects are undoubtedly negative for the U.S. Thousands of IBM employees have recently been offered a choice between losing their jobs in America or moving abroad to stay employed. Companies that once were icons of American power—like IBM and General Motors—will thrive only if they become more wedded to the world and less to the U.S. GM itself is a perfect example of what works and what doesn't, with a U.S. division that failed and a Chinese division that is wildly successful. A world with more strong foreign markets means less money spent on labor and operations in the U.S., and more spent elsewhere. Companies like Intel and Microsoft are investing billions in R&D facilities in China because they believe that is where their future is.

But some consequences are more positive. For instance, IBM has been a leader in green business practices for the simple reason that if you're a global business dealing with a labyrinth of different environmental regulations, it pays to harmonize your supply chain to take those different regimes into account. And to the extent that a corporation domiciled in the United States profits because of global business, some of that will bolster the domestic American economy. The fact that IBM is headquartered in Armonk, New York, matters much less than it did, but it still contributes. The company employs more than 100,000 people in America, close to 30 percent of its workforce, though that is down from 35 percent two years ago.

IBM is hardly the only example of global business detaching from the U.S. Other technology and consulting companies such as HP and Accenture are charting similar paths. Firms in other industries have moved away from the U.S. altogether, most notably oil-services company Halliburton. Having been reviled in the U.S. for allegedly overcharging the U.S. military in Iraq, it decamped to Dubai, where no one cares. In fact, there is hardly an industry other than utilities that is not seeing its most significant growth outside the U.S. That was true before the crisis, but it is even more clear in financial results this year. In 2006 about 43 percent of the profits of the S&P 500 came from outside the U.S. In 2009 that percentage is poised to surpass 50 percent.

This is the new world of global business, one in which the U.S. becomes simply a market among markets, and not even the most interesting one. IBM is one of the multinationals that propelled America to the apex of its power, and it is now emblematic of the process of creative destruction pushing America to a new, less dominant, and less comfortable position.

Is the Internet Broken?


Douglas A. McIntyre
Gmail's outage raises new concern about the Net's vulnerability. Google's Gmail system, which serves millions of customers around the world, shut down yesterday. The problem may hurt its efforts to market applications which include e-mail to businesses. Google prides itself on the reliability of its software, at least according to its marketing pitch. It is not clear why Google had the problem. It keeps thousands of servers. Some of those may have developed trouble or some outside programmer, a hacker, may have sent a bug into the system to make it collapse.

Twitter, the micro-blogging service used by tens of millions of people, went off-line last month. It blamed the trouble on a malicious programmer in Russia who was trying to shut down the account of a user in neighboring Georgia. It is astonishing the local actions of a small number of programmers can bring an entire Internet service to its knees, but that appears to have been the case.

Two months ago, hackers, probably from North Korea, were able to shut down or slow access to a number of major websites in South Korea and the US, another example of the Internet's vulnerability.

The Internet as it is set up now operates at three levels. The first is the servers that store data and content for use by customers. Google and other large companies keep massive server farms. These are well-protected from outside programmers by sophisticated software, but clearly that does not always work. The protection devices may fail more and more often as hackers get more skillful.

The second part of the Internet is the "pipes" that carry data, video, e-mail messages, and text from companies such as Google, Hulu, Yahoo!, and Twitter, the millions of websites that make up Internet content and services, to customers. Some of these "pipe" providers, specifically telecom and cable companies, are already complaining that the amount of data that they have to move is rising too rapidly for them to accommodate. Video files, which are particularly large, have posed significant problems to cable companies and they have asked Washington to be able to charge more for customers who use the Internet to transfer large files. So far, the government has turned those requests down.

The last piece of the Internet is the end user, the companies and consumers who have the PCs that collect and parse all the data that comes in through the global web. Perversely, these PCs are not only part of the problem because they can request such tremendous amounts of data; they are also the tools by which hackers build malicious code that they send out to compromise the effectiveness of the servers at firms including Twitter and Google. They may be passive in receiving data, but can be active in destroying the data transport system which is at the core of the worldwide web's operations.

The problem of online outages is as old as the internet itself, AOL's dial-up 56k service would go down regularly in the mid-1990s. The company did not have enough modems to keep up with demand. That caused its system to periodically collapse.

The Internet is not invulnerable, as most people who use it assume. It may not even be reliable. Outages take major online services offline more often. The North Korean and Russian incidents show that a very small group of people can disrupt very large systems.

The Internet as the public has known it and used it for the last decade may not be the Internet for the future. The system is getting old and rickety, particularly for the volume of commerce it has to accommodate. The prophylactic software that was meant to protect the web is less effective. Like anything else that is used regularly whether it is a car, a light bulb, or a PC, the Internet is going to have to be patched and upgraded more often now. It won't work every hour of every day anymore.

Will Apple Stumble With Snow Leopard?


Daniel Lyons
Conventional wisdom is that everything ran great at Apple during the six-month period when CEO Steve Jobs was out having his super-secret liver transplant. Supposedly, the company just kept running without a hiccup. But after unimpressive reports on the performance of Snow Leopard, the new version of the Mac OS X operating system, I'm starting to have my doubts.

According to early reviews, like the one by David Pogue of The New York Times and the one by Walt Mossberg of The Wall Street Journal, Snow Leopard doesn't offer a lot of improvements that are visible to the end user. And apparently, it brings with it a bunch of new glitches and bugs. Some drivers don't work. Some third-party apps won't run right until they get rewritten for Snow Leopard.

Sure, Apple and its third-party software developers will sort out the problems, and Apple won't take a shellacking over these flaws the way Microsoft did with Windows Vista. That's just how things work. When it comes to Apple, people are more willing to forgive.

But this is where you start to wonder whether everybody kind of slacked off a little bit when Jobs, a notorious tyrant and perfectionist, wasn't around to put the fear of God into them. What are they doing putting out a product that (a) doesn't blow you away with some life-changing new features and (b) doesn't quite work right? It just seems so, well, unlike Apple.

Sure, Snow Leopard is faster than Leopard. And it's smaller, meaning it takes up less space on your hard drive, which probably doesn't matter to you, but anyway, there it is. Snow Leopard will start shipping as the pre-installed operating system on all Macs as of today. If you're running Leopard, the current version of Mac OS X, you can upgrade to Snow Leopard for $29. If you're running Tiger, the predecessor to Leopard, your upgrade cost is $169. And if, despite the lackluster reviews, you're keen to upgrade, as usual it's probably a good idea to wait a bit, let Apple iron out the wrinkles, and then jump in.

Microsoft, for its part, is about to ship a new version of its Windows operating system, Windows 7. It's officially due out in October, but it's been out in the wild for months now in a wide-ranging (read: anyone could download it at no cost) "beta" program. I've been running it since January, on a bunch of different machines, and it's great. Stable, fast, clean. And by the time it ships, Windows 7 will have spent almost a year being tested and beaten on by millions of people.