andihawe's blog

Analyzing bounce rate of a website helps us to propel in a positive direction. It reveals how popular & successful our website is. It is vital to pay attention to the bounce rate, as not knowing that your visitors are unable to find the information they are searching for will kill the potential traffic of your website.

Bounce rates can be defined as the percentage of initial visitors who leave the website from the landing page itself without going deeper into the internal pages. It is a metric used to measure the quality of a website and the frequency of the bounce before a specified session time out occurs. A close look at this web analysis will actually reveal the popularity of a website and its ability to convince the viewers. Bounce rate is considered to be the reflection of the stickiness of your site and it is something that the search engines are always looking for.

The performance of your landing page compared to your visitors’ expectations can be evaluated from the bounce rate. One of the best means to increase the readers’ interest is to make sure that the site architecture relates the content and displays it in a way that the viewers find interesting. By tailoring the web pages with the selected key phrases and providing relevant and fresh information you can minimize the bounce rates. A low rate definitely means that the viewers are exploring the website in great detail but if the rates are higher than it’s a matter of concern for every business owners as they need to reconstruct the website once again.

How to Lower the Bounce Rates

• Replace the negatives with positives: Trying to find out the negative aspect of a website and removing them is overwhelming. If you can replace one negative with a positive one, it will reduce your bounce rate by few points.
• Content: Visitors don’t love to view websites that run slow and is not informative. Your content should be light, relevant and interesting without overpowering your site with text. Short paragraphs are easy for the readers.
• Visual content: Images are able to attract the viewers more than anything else. It requires less effort to understand so it is better to provide compelling visual stimuli to reduce the number of bouncers.Assume yourself to be a visitor: Check the landing page and type the selected keywords into Google to view the SERPs. Scan the content and judge whether it needs further reconsideration.
• Check for browser compatibility: Your visitors should see the same site even if they choose different browsers. Mend the bugs found and this will definitely help to improve the bounce rate.
  

Use simple tools: Tools are available on the web that provides the traffic statistics of how many people are visiting your site and why. More concise tools like Google analytics offer an impressive range of information regarding your website.